Workflow Automation & AI Consulting

Your business, rewired for profit.

MinMax Strategies builds custom automation systems that eliminate the manual work bleeding your margins — delivering measurable ROI in under 60 days.

60 Days
Audit to live automation
370%
Avg. ROI on AI investment
Free
Audit, no contract
370% ROI on AI investment — McKinsey State of AI 2025 · $46K+ average annual savings from fewer manual errors · 50–70% cost reduction possible with intelligent automation · 60% of all workflows contain tasks automatable right now · 370% ROI on AI investment — McKinsey State of AI 2025 · $46K+ average annual savings from fewer manual errors · 50–70% cost reduction possible with intelligent automation · 60% of all workflows contain tasks automatable right now ·
0%
ROI on AI investment
McKinsey State of AI, 2025
$0K+
Avg. annual savings from errors
Vena Solutions, 2024
0 Days
Typical MinMax implementation
Audit to live automation
The Calculator

What Is Manual Work Actually Costing You?

Drag the sliders. Watch your real numbers appear. Save them — they'll be here next time you visit.

Your Situation

Adjust these to match your team. The output updates live.

EMPLOYEES ON MANUAL TASKS
5people
HOURS / WEEK PER PERSON
8hrs/wk
ALL-IN HOURLY COST (SALARY + OVERHEAD)
$50/hr
Your Real Numbers
Hours wasted per year
2,080 hrs
Annual cost of that manual work
$104,000
Estimated annual savings from automation
$67,600 / year
Typical break-even on MinMax investment
Under 3 months
Get My Exact ROI Numbers →

We'll map your specific workflows and give you a precise estimate.

The Problem

Does This Sound Familiar?

Hover each card to see how automation solves it — instantly.

Manual Data Entry Between Apps
Your team copies records from CRM → invoicing → spreadsheet, every single day.
AutoFix →
One-click sync across all your tools.
We connect your apps with automated pipelines. Data flows automatically — zero manual copying, zero errors.
Approvals Buried in Email
Every decision triggers a chain of emails that buries itself in three inboxes.
AutoFix →
Automated approval workflows.
Decisions route to the right person instantly, with context, on any device. Approvals go from days to minutes.
Reports That Take Hours
Your weekly reporting pulls from 5 tools and takes half a day to compile.
AutoFix →
Reports that write themselves.
Automated data pulls, calculations, and formatting. Your report arrives in your inbox every Monday morning, ready.
Manual Client Onboarding
Every new client triggers 12 manual steps your team has done a hundred times.
AutoFix →
A fully automated onboarding engine.
New client triggers contracts, welcome emails, project setup, and Slack channels — all in seconds, without human touch.
Follow-Ups Falling Through
Leads go cold because someone forgot to send the follow-up on day three.
AutoFix →
Automated follow-up sequences.
Every lead gets the right message at the right time, automatically. No one falls through the cracks ever again.
Best People on Busywork
Your $80K employees spend 40% of their time on tasks a $0 automation could do.
AutoFix →
Free your people for high-value work.
When automation handles the repetitive, your team focuses on strategy, relationships, and growth — the work only humans can do.

Every one of these is fixable in under 60 days.

Show Me How →
What We Build

Automation First. Always.

Every engagement starts with the same question: where is time being lost? Then we build the systems that eliminate it.

★ Core Service
Workflow Automation

Connect your tools, eliminate repetitive data entry, and build end-to-end automated pipelines. If your team does the same sequence more than twice a week, we automate it.

Make / IntegromatZapiern8nCustom API
Start automating
AI-Powered
AI Implementation

Deploy Claude, GPT, and specialized AI tools directly inside your workflows. Document processing, response drafting, analysis automation — AI that works inside your existing processes, not beside them.

Claude / AnthropicOpenAICustom Agents
Explore AI options
Enablement
AI Training & Strategy

Hands-on team training in AI tools and automation thinking. Strategy sessions to identify your highest-ROI opportunities. Your whole team, equipped to work smarter every single day.

Team WorkshopsAI StrategyPrompt Libraries
Train your team
Custom Software

We Don't Just Connect Software. We Build It.

Automation ends where your tools do. When the system your business actually needs doesn't exist yet, MinMax designs, builds and ships it — internal apps, customer-facing portals, and full SaaS products.

★ Most Requested
Internal Tools & Dashboards

The spreadsheet that quietly runs your company, rebuilt as real software. Job tracking, quoting, inventory, scheduling and reporting in one place your team logs into — with the data validated on the way in instead of cleaned up later.

Web AppReal DatabaseLive DashboardsRole Permissions
Scope a build
Customer-Facing
Client & Customer Portals

Give your customers a branded login instead of another email thread. Project status, documents, approvals, invoices and training — self-serve, on your domain, under your logo, with your team out of the loop on routine requests.

Branded LoginDocument SharingApprovalsBilling
See a live portal
Product Engineering
SaaS Products, End to End

Idea to launched product: architecture, build, authentication, billing, multi-tenant data and the deployment pipeline behind it. If you're taking software to market, this is the whole stack — not a prototype you have to rebuild later.

Multi-TenantAuth & BillingPostgres / SupabaseCI & Hosting
Talk through your product
Proof, Not Slideware

Software We Built, Shipped and Run.

MinMax builds its own products in public. The same stack, standards and delivery process go into every build.

SaaS Platform · Live
MinMax Pro

An all-in-one operations platform that retunes itself to your industry from one login — field service, consulting, maritime charter and freight are examples that ship today, and an unlisted industry gets built. Scheduling and dispatch, quoting, invoicing, white-label client portals, live KPIs, and the MinMax Pro Academy — 944 lessons — built into the app.

Configured to your industryWhite-label portalsMulti-tenantLive demo
Explore MinMax Pro
Mobile App · Android
Boneyard Hunting

A deer-hunting reference app that works with zero signal — over 200,000 words across 200+ field guides, packaged to run entirely offline in the woods. Built solo from data model to signed release build, with its own marketing site and privacy infrastructure.

Offline-first200+ guidesNative AndroidSolo build
Visit Boneyard Hunting

Every custom build is scoped with a fixed proposal before work starts, and you own what gets built — source code, data and accounts, in your name. Start with a free audit →

How It Works

Three Steps. Real Results.

No six-month consulting engagements. A clear path from first conversation to live automation.

1
Discovery Call

We map your workflows in a focused discovery call — identifying where your team's time goes and what automation wins look like for your business specifically.

Week 1
2
Custom Build

We design and build automation systems tailored to your exact processes and tools. No templates — everything is built around how you actually work.

Weeks 2–5
3
Launch & Train

You go live. Your team gets trained. You start winning back hours immediately — with documentation, support, and clear ROI visibility from day one.

Week 6+
Questions

What Small Business Owners Ask First

Straight answers on cost, timeline, tooling, and what actually happens to your data.

How quickly can workflow automation deliver ROI?
A MinMax implementation is scoped to deliver measurable ROI within 60 days. Across the industry, AI investment delivers an average 370% ROI according to the McKinsey State of AI 2025 report. Individual results vary.
Do you work with businesses outside Grand Rapids?
Yes — MinMax Strategies is based in Grand Rapids, Michigan and works with small businesses nationwide. All discovery, build, and training work can be done fully remotely, and on-site work is available across West Michigan.
What does a free automation audit include?
A free audit includes a workflow mapping session, your top 3 automation opportunities ranked by ROI, a realistic savings estimate, and zero obligation. There is no long-term contract and no commitment to proceed.
How much does workflow automation cost for a small business?
Pricing depends on how many workflows are in scope and how deeply they touch your existing systems. Every engagement starts with a free audit that produces a fixed-scope proposal, so you see the full cost before any work begins. Projects are billed 50% up front and 50% on delivery.
Which tools do you build automations with?
MinMax builds on the tools that fit the job — n8n, Make and Zapier for orchestration, Claude and other Anthropic models for AI reasoning, and direct API integrations where a platform would only add cost. You own everything that gets built.
Is my business too small for AI and automation?
No. MinMax works specifically with businesses of 1 to 50 employees. Smaller teams usually see automation pay back faster, because a single owner or admin is absorbing the manual work that automation removes.
What happens to my data when you build AI into our workflows?
Your data stays in systems you control. Every AI-assisted workflow MinMax builds keeps a human in the loop on decisions that matter, and every engagement is covered by a signed agreement that spells out data handling before any build work starts.
Do I need to replace my existing software?
Almost never. Most engagements connect the tools you already pay for so they stop requiring manual copy-paste between them. Replacing a system is only recommended when the tool itself is the bottleneck. If you run a service business and your scheduling really is the bottleneck, we also build MinMax Pro — an all-in-one scheduling, dispatch and invoicing platform.
Do you build custom software, or only automate the tools we already have?
Both. Most engagements start by automating the tools you already pay for, because that is the cheapest path to ROI. When the system you need does not exist — an internal app, a customer portal, or a full SaaS product — MinMax designs and builds it end to end. MinMax Pro and Boneyard Hunting are two products built and run in-house on the same stack, and you own the source code and data on anything built for you.

Based in Grand Rapids, Michigan — serving small businesses across Kentwood, Wyoming, Grandville, Holland, Muskegon and the wider West Michigan region, plus remote engagements nationwide. Ask us anything →

Get Started

Ready to Stop Doing This Manually?

Get a free, no-pressure automation audit. We'll map your workflows, identify your top three opportunities, and show you what ROI looks like for your specific business.

Workflow mapping session — a clear picture of where your team's time goes
Top 3 automation opportunities ranked by ROI potential and speed
A realistic ROI estimate — hours saved per week and projected cost savings
Zero obligation — actionable insight whether we work together or not
Let's Find Your First Win

We respond within one business day — no pitch, just a straight look at where automation actually pays off for you.

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We'll be in touch within one business day to schedule your free automation audit.